Ads measured in booked jobs, not impressions.
Most local businesses have been burned by ads because nobody connected the spend to a job on the calendar. We run Google and Meta campaigns where every dollar is tracked to the appointment it produced — and every lead gets answered the second it comes in.
The money goes out. Nobody can show which dollar became a job.
Most local businesses don't have an ads problem — they have a tracking and follow-up problem. Here's where the budget quietly leaks away.
Broad targeting
Ads aimed at everyone, everywhere, with no tie to the towns you actually work in. You pay for clicks from people you can't serve — and never know it.
No call tracking
The ad sends people to your site, but nobody can tell you which click became which call. Spend goes out, nothing comes back you can measure.
Leads nobody follows up on
A form fill comes in at 9pm and sits until morning. By the time someone calls back, the customer already hired the business that answered first.
Reports full of metrics that don't pay anyone
Impressions, reach, click-through rate. Numbers that look impressive in a slide deck and tell you nothing about whether a single job got booked.
The right ad for the right job — not all five on day one.
We don't push every channel at every business. Here's what each one does and who it actually suits, so the budget lands where your customers are.
Google Search
Text ads at the top of Google when someone searches for what you do. Best for service businesses where customers are already looking — 'emergency plumber,' 'roof repair near me.' You pay per click, and we tie each click to the call it produced.
Local Services Ads
Google's pay-per-lead ads that sit above the regular results, with the 'Google Screened' badge. Best for trades and home services — you pay for actual leads, not clicks, and the badge builds trust before the phone even rings.
Google Maps ads
Your listing promoted inside the map pack so it sits above the organic three. Best when you're already ranking locally and want to own the top spot — it layers on top of the local SEO work, it doesn't replace it.
Meta lead campaigns
Facebook and Instagram campaigns that capture leads from people in your service area. Best for services people don't know they need until they see it — fence repair, gutter cleaning, seasonal work. We run them to the same inbox as everything else.
Retargeting
Ads shown to people who already visited your site but didn't call. Best for services with a longer decision — a roof, a remodel, anything that isn't an impulse. It keeps you in front of them until they're ready to book.
The ad gets the click. The answering system gets the job.
An ad click that turns into a call is worthless if that call goes to voicemail. The most expensive mistake in local marketing is paying to generate a lead and then letting it sit. Every ad we run feeds straight into the answering system — so a click at 9pm becomes a call answered in seconds, qualified, and booked to your calendar before the customer dials the next business.
This is the tie that makes the spend work. Without instant follow-up, ad spend is just a faster way to lose leads. With it, every dollar you put in has a real chance of becoming a booked job — and you can see exactly which ones did.
Budgets that shift with the Gulf Coast's seasons.
Corpus Christi and the Coastal Bend don't run on a flat calendar. Summer brings the heat — and with it the HVAC calls, the AC replacements, the cooling repairs that can't wait. Hurricane season drives spikes for roofers, tree services, and water damage crews that can fill a calendar in a week and empty it the next. The coastal towns — Port Aransas, Rockport, the Island — ride tourism cycles that flood in for spring break and summer and quiet down by October.
A flat ad budget ignores all of it. We shift spend across the year to match when demand actually hits — pushing hard into the peak weeks, pulling back when the phone would ring on its own, and rotating creative to match what customers need that month. A roofer's ad in June shouldn't say what it said in January.
And because we track cost per booked job, not impressions, we can tell you whether the storm-season spike actually paid for itself — or whether the leads came in too fast to answer and the budget leaked to voicemail. That's the number that decides whether to push harder or pull back.
Reporting in plain numbers. The ones that pay the bills.
No dashboards full of metrics you can't use. Every month you see the few numbers that tell you whether the ads are working — and what to do about it if they're not.
Cost per lead
What each call or form fill actually cost you, by campaign.
Cost per booked job
The number that tells you whether the ads are paying for themselves.
Which campaign produced which call
Every lead traced back to the ad and the keyword that started it.
If cost per booked job is lower than the job's worth, the ads pay for themselves. That's the only question that matters.
From a money pit to a money machine.
Common questions about paid advertising.
Including the one about how much to spend, answered with real numbers. If yours isn't here, ask us on the demo.
It depends on your trade and your market, but here's an honest frame: most local service businesses in Texas start seeing real lead volume between $1,000 and $2,500 a month in ad spend, on top of management. Emergency trades in competitive cities run higher. We'll show you the math for your specific business before you spend a dollar — cost per click, expected calls, cost per booked job — so the budget is a decision, not a guess. Start small, see the numbers, then scale what works.
Faster than SEO, slower than people hope. Google Search ads can start producing calls within a few days of launch — you're paying for placement, not waiting to earn it. But the first weeks are about gathering data: which keywords convert, which ads pull, what the real cost per lead looks like. A campaign hits its stride after two to four weeks of tuning. Anyone promising day-one results is either running it too broad or lying about what 'working' means.
Google Ads (search) charges you per click — every time someone clicks your ad, you pay, whether they call or not. Local Services Ads charge you per lead — an actual call or message from a screened customer, with the 'Google Screened' badge next to your name. Local Services is usually the better starting point for home services and trades; search ads are better for broader or higher-intent searches. We'll tell you which fits your business rather than pushing both.
We can, but we don't recommend it — it gives the wrong incentive. A percentage of spend means we make more when you spend more, not when you book more jobs. We charge a flat management fee tied to the work and the results, so our incentive is to lower your cost per lead, not inflate your budget. You'll see the fee, the spend, and the booked jobs, all separate, every month.
The paid leads stop, usually within a day or two — that's the nature of paid placement, and it's why we never run ads as your only channel. What stays is everything we built alongside it: your local SEO, your Google profile, your site's organic rankings, and the answering system that captured every lead. The ads are a faucet; the rest is plumbing. Turn the faucet off and the pipes still carry water.
Not sure where you're losing work? Run a free check.
See what your ad spend should be producing.
Book a free demo and we'll show you how Google and Meta ads look when every lead is tracked to a booked job — and answered the second it comes in.
No contracts to review a plan. No pressure. Just the numbers.